In this difficult situation, which pushes us to reflect on the value of the time spent together, we have decided to involve Italian and international brands and designers in a new adventure.
Our little ones need to continue to be happy even during quarantine, and their parents too: they have to play together.
This is why we have asked our friends some questions that seem important to us today:
what do you do at home with your little ones?
how do you spend your time?
what are you playing at?
Rediscovering a game from the past, inventing a new one, overturning the rules and then putting them in common, in short: playing together, at home.
We asked them to send us two video contributions. The first, more linked to their product, while the second more emotional, to reveal their most intimate everyday life. The two videos are going to be posted every Wednesday.
We have decided to start sharing these materials in conjunction with the Easter “holidays”. Holidays that, in this emergency, sound a bit strange ... And then maybe #iogiocoacasa #playathome will become a project that will continue over time, after quarantine, after the first reopening ... after all this. When playing will continue to be a pleasure, and playing at home will be a choice.
Unduetrestella has learned that design is not only aesthetics and functionality, but also has a human, emotional, almost magical value, which can help us overcome even moments of (inevitable) sadness, such as these.
Among others: from Italy Alicucio, Puella, ‘ettomio, Bea Legami Preziosi, Margherita Pincioni, Merih Akman, Zàcchete, from abroad Aurélie Andrès, Anne-Claire Petit, Bluc, Blueroom, Damolama, DSGN Kids, LumoKids, Mojow Design, Nimio, dE.LENZO, Ecobirdy, Goodordering, Lil’gaea, Kaplum, Kinetic Levi, Jeroen, Kids’Garrett, Polae, Lavka’Ch Animals for interior, Oppi toys, Play Sam, Valerian Henry, Vesa Games, Young Empire, Wooden Story… and many others.
🏠 alicucio, alias Arcangelo Favata, alias father of two-year-old twins, is a designer of new and surreal objects conceived from the material and structure of recycled pieces. Like the two robots with their cameras. In this moment the recycled materials become very dangerous racing cars for Leda and Adriano! Dad deserves a prize! #iogiocoacasa #playathome #children
🏠DSGN kids, alias Barbara Achermann, alias mother of a seven year old child, designer of minimal games where the child's imagination can find real and imaginative animals. Did you know that with a giraffe and a snake you can make the face of a rabbit? Watch!
#iogiocoacasa #playathome #children
🏠Young Empire, aka Claire and Félix, Katia and James who have been friends since college years. When they become fathers and mothers, they find themselves designing spectacular and scenographic solutions for children's bedrooms. Theatrical scenes? And in quarantine they have drawn up a super organized daily schedule! #iogiocoacasa #playathome #children
🏠WOODEN STORY, alias Gosia and Wiesiek Borowy alias mom and dad of two children, for three generations have been designers of pure wood toys from Polish forests, with great attention to sustainability and the use of natural materials. Their extensive catalog also includes wooden blocks of different sizes and shapes to build fantastic worlds, tall towers like us. If they fall, no problem, you continue to play, invent and build. It never stops!
#iogiocoacasa #playathome #children
🏠ECOBIRDY, alias the designers Vanessa Yuan and Joris Vanbriel, has created an extraordinary system that starts from the collection and recycling of old plastic toys that are no longer used, to get to the production of colorful design furniture for children. unique aesthetic. Impossible not to appreciate from the video with all the steps where the old plastic becomes a chair! Ah ... the packaging carton becomes a house, with the ancient style of the buildings of Antwerp, where Ecobirdy was born!
#giocoacasa #playathome #children
🏠 BLUC, aka Luca Boscardin, is a designer and illustrator. Simplicity is its starting point. A square, a rectangle, a circle ... both when he draws and when he gives us his toys. In this video we discover that from two equal rectangles we can get to an elephant or a spotted cow and that from two rounds we can get a soccer ball or a ladybug ... which also brings luck!
#iogiocoacasa #playathome #children
🏠 KINETIC LEVI, is a Russian brand that produces very light mobiles, pieces of art and experience. Their motto is' keep calm and watch them. ”Simplicity, movement, slowness and focus help everyone right now. That's a promise indeed!
#iogiocoacasa #playathome #children
🏠DOLLSVILLA BY LILIANE, is a project that the Dutch Liliane Limpens has been following for years with passion and great educational and cognitive emotion. A designer who gets involved with the little ones. A masterpiece of design and ... of passion to really play. The Dollsvilla are two models of dollhouses, barbie, big jim, dolls, puppets ... everything that the imagination of children puts in a house! One model is larger, the other lighter, where you play while standing. Nothing is miniaturized, everything is child-friendly. They are structures in light birch wood, minimal, of design, where there is no lack of shower and toilet, and not even the garage with its ramp for cars for boys. #iogiocoacasa #playathome #children
🏠KIDS'GARRET, Irene Amantini, costume designer, and Luigi Carosio, architect, with their little girl, in their Berlin studio, create extraordinary objects for children, based on real stories. Objects capable of combining at the same time a retro taste with an original, contemporary, sustainable design. Imagination and history are their strength: behind each collection there is a historical character from which everything is born. They are not heroes but men and women who have had a special life that is impossible to forget! With grace, intelligence and passion they teach us that "the history of humanity is full of wonderful true stories!" Believe it!
#iogiocoacasa #playathome #children
🏠Alper Demir and Anna van Gerve are designers, and with their brand KAPLUM, since 2016 they have created a fun, graphic and minimal design to give freedom to the imagination of little explorers who want to grow up. They are very sensitive and careful to observe how children explore the world. Colors, imagination and adventure are the basis of their design. Each of their toys is an adventure. Much of the simple shapes and color palette used in the series of fabric and wood animals are inspired by abstract art: from the colorful works of Willem de Kooning, Alexander Calder and Joan Míro, to the unique forms of the Bauhaus, or by Ellsworth Kelly and Richard Serra. Finally, congratulations to KAPLUM's commitment to use 100% natural materials and 0% plastic. And with their whale in 100% plastic-free fabric they sponsor the Plastic Soup Foundation, a leading association against plastic pollution in our seas.
#iogiocoacasa #playathome #children
🏠PUELLA, aka Barbara Barbantini, conducts an artistic research that interacts with her experience in the world of fashion to create personal interpretations of a dreamy adolescent femininity and the dark sides that characterize it. The poetic materials of choice are vintage bijoux, embroidered vintage fabrics, objet trouvé, silk petals, ex voto, medallions with old photographs ... A poetic and allusive reminder of ephemeral objects modified by time and brought to life through creative reuse.
#iogiocoacasa #playathome #children
🏠 JEROEN VAN VELUW is a Dutch designer who founded his studio in 2018. Jeroen works on a design of elementary and functional spaces and objects, capable of giving value to the imagination. The soul of its production is a design to be loved all your life. This is the case of Traffic Jam, a series of minimal games in beech wood. Do you prefer the cars that whiz on the track or the sailboats that sail among the waves in the middle of the sea?
#iogiocoacasa #playathome #children
🏠 FAIRE CHILD, Canadian brand, founded by Tabitha Osler, creates collections of waterproof garments, from jackets to dungarees and hats, through the recycling of plastic. The soul of the project is an extreme respect for the planet and its resources and above all for its and our future. Each 100% waterproof garment allows children to be outdoors - every day, all day, whatever the weather. Did you know that with 19 plastic bottles you can get a raincoat to protect yourself from the rain? Wonderful! #iogiocoacasa #playathome #children
🏠 MERIH AKMAN, of Turkish origin, in Italy for 10 years, teaches English to children in a kindergarten in Milan. In the endless days of quarantine Merih was able to rediscover some neglected passions and felt the need to stay in touch with distant friends. He started a correspondence project called "Seven things about me". A very special correspondence of affections: these are lists embroidered on fabric transformed into a lined paper with the 7 things that his friends missed most. Or sensations and objects that were taken for granted in normal everyday life. Another project resulting from this moment is "Story time with Merih" a collection of video-readings of stories in English for the little ones (and not only) on his youtube channel https://bit.ly/3f8gX6C
#iogiocoacasa #playathome #children
🏠 Anne-Claire Petit is one of the first designers to recognize the value and importance of "making by hand" of the past, when the various production machines did not exist. Speed is replaced by attention, care and patience. For years, its collections have been the most varied and colorful handmade crochet items. Anne-Claire Petit's tricot motifs range from the kingdom of animals, plants and the sea, to toys for the little ones, to real deco pieces of furniture and lifestyle. They belong to a fantastic world, all of its own, of colors, stripes, polka dots, where the rediscovery of an ancient and feminine technique turns into an unforgettable design.
#iogiocoacasa #playathome #children
