unduetrestella DESIGN WEEK, in the new spazio Teg close to the metro station of Porta Genova continues to celebrate the design for children and their families, products, and companies with which in these thirteen years, unduetrestella has collaborated and worked. But not only that.
unduetrestella firmly believes that childhood can be seen as a unique and complex world where design, toys, fashion, publishing, and home decor speak the same language and tend to the same ethical and aesthetic principles.
unduetrestella cares about the brands that mark an essential step in the world of childhood. Fundamental therefore are the research and scouting dedicated to new and small Italian and international companies, as to individual designers and creatives.
unduetrestella, in this latest edition, also opens its eyes to lifestyle for adults with some beloved brands.
The choice of the design/logo 2023, a bird with broad wings (inspired by a drawing by Emilia from POOKATOY, graphically visualizes our desire to observe from another, different, effective direction of nature, the planet, and all the critical issues that are on the agenda for all human beings. The POOKATOY creations, birds, owls, and blankets, are for wild and curious children, as Emilia Rogińska writes, who, for the occasion, created a much bigger one.
In the little countryard people is welcome by the display the collection of bikes BANWOOD, the bike without pedals, chains or wheels and the others for elder kids with a lot of flowers in their baskets.
In the exhibition space, there are more than twenty Italian and international brands selected by unduetrestella to build the atmosphere of a corner belonging to a natural home lived by parents and children.
unduetrestella has created a table set for adults and children as a scene of everyday life: lunch or dinner. On an old solid wood table, the beautiful linen tablecloth embroidered by hand with spring mood by OUVRES SENSIBLES welcomes the new BITOSSI HOME plate service dedicated to nature. From Istanbul BARON VENUS - a family brand constantly looking to create out of the ordinary - present sits fascinating line of tableware. Its mission is to make our world with children more vivid, meaningful and beautiful. The silicone plates and glasses for the little ones are signed by TRIXIE and are part of their new catalog. The lunch boxes by PETIT JOUR PARIS. accompany them. A vase of flowers can’t be missing on a respectable table: STUDIO ROOF creates wall decorations and objects with drawings inspired by art and nature, made of recycled cardboard and printed with vegetable inks. “Designed to imagine” is their motto.
The seat for the child in the family is the new robust, stable, and elegant BUGABOO Bugaboo Giraffe, suitable for babies, children, and not only, thanks to the interlocking accessories, with an ergonomic seat, easily adjustable without tools, and the vintage chairs by Kartell.
On the table the magical and colorful faces carved into the loaves by ALESSANDRA CAPRINI and in the dishes, you can find colourful cupcakes or chocolate blocks by THE TEA CLUB, a new creative reality from Greece who creates their toys according to the philosophy of “slow living” to inspire and create a unique and magical universe of joy for young and old. The toys are open-ended and invite parents and children to play together in harmony and empower the creativity within them, leaving room for the child’s imagination to flourish. They are timeless and stand the test of time and can be passed down from generation to generation.
As already mentioned, unduetrestella has focused on companies and designers that pursue the theme of eco-sustainability.
Nana Warszawski from Israel also uses scraps who realizes by hand her PROJECT CREATURES with the fabrics she receives from customers who order her puppets, unique pieces. For this occasion, the recycled materials were given by the children’s fashion brand Il Gufo, and transformed into new creatures by the designer.
SUMO, an award-winning German brand, demonstrates how research and innovation can be applied to create a new line of bio-based diaper fabrics designed to respect babies’ skin and the environment. With the all-new Fox 5 (carrycot and stroller seat), BUGABOO, lowering its CO2 footprint by 20%, reaffirms its decision to reduce environmental impact and actively create a better future: stroller from the unmatched maneuverability and usable with one hand only.
In the area dedicated to the game for the first time, there is ADADA, designed by Véronique Lacaze, cared for, and quilted to make up an entire clan of cute monochromatic animals, 100% Made in France, sewn by Breton artisans. From Thailand, PLANTOYS from the endless catalog, has used plan or rubber tree wood for over thirty years. It presents its 2023 novelty, Better aging, demonstrating an excellent capacity for generational inclusion: they are games for children and elder people. Fighting for a better world and creating high quality products is the philosophy of BON TON TOYS. The brand’s mission is to bring happiness to children, protect and educate them to protect the planet, help people buy less, produce soft toys that last over time, invest in companies and donate to charities that fight for a better world. On display are new products such as BTChaps, with a return to the stuffed animals of yesteryear, and the Peanuts line on the occasion of the ninetieth anniversary. CUBORO, the Swiss marble run system has thrilled generations worldwide since 1986: a sustainable toy made of Swiss natural wood, synonymous with timeless design and lifelong learning. Also from Switzerland, Oogi by MOLUK is an irresistibly tactile and wonderfully expressive toy. It connects to any smooth surface with a head, hands, and feet suction cup and long elastic arms. The Oogi are very friendly: they love touching, hugging, forming chains, and doing crazy stunts.
The philosophy of a couple of designers, MERA MAKERS is a balance between functional and aesthetic, with the obligation of fun for the happiness of the human being: here in Milan, we present U-set, that consists of armchairs, a double-table and a box, the base of each of which is a U-module. The plywood hangers are beautiful and functional. Their claim is modus in rebus!
NIDI, a leading company in the furniture industry, creates a relaxing environment with its carpets and fabric poufs with attractive textures.
In the space here is the rainbow of modules, games, movement, and design by STAPELSTEIN able to define the standards in creating simple, sustainable, and innovative solutions for living environments for more activity, play, and fantasy. And the zoo by BADA&BOU, is of great inspiration for children: the rocking whale “ba,” the jumping rabbit “da”, and the rolling elephant “bou”. “I’m questioning the boundaries between toys, furniture, and design to create playful and elegant pieces with an attentive eye,” says Olivia Herms, who launched the company in 2019.
MA CABANE À RÊVES, revisits the Magnet and the School Slate of our childhood! Magnet has qualities that resonate well with our everyday needs: it doesn’t take up any space, it’s durable, infinitely repositionable and it makes previously useless surfaces look good. Your refrigerator or the heater in the corner of the room will thank you. And, if your kids want to play quietly in their room, they can also take their magnetic whiteboard on which they can combine their favourite magnets with drawings and writing ! Made in France with care.
With HOPPSTAR the encounter between technological research and design leads to a collection of three types of cameras for children, the Expert with the possibility of selfie and video function, to get to the latest Artist with a built-in printer. It will be fun to have a panel with photos of all the friends visiting us! PLAY&GO is present at the appeal again this year, with the news confirming this company’s strength to help children and families play, transport the games from one side to the other, and, in the end, put them in order.
unduetrestella has also thought of the brand SCOOT & RIDE to get out of the house and run with wings on your feet thanks to the technology and attractive aesthetics of the collection of scooters HIGHWAYKICK 1 with a backpack and helmets. To their catalog, this year is added
MY FIRST, from six months, baby walker, tricycle, and first scooter!
Finally, unduetrestella DESIGN WEEK has an all-Italian historic brand PÈPÈ that plays with a landmark piece of design.