In the year 2000, Susan Bijl set out to create a bag. As a student of Rotterdam’s Willem de Kooning Academy, she wanted to design one that would render all others obsolete. That bag is The New Shopping Bag. Born partly from the idea of reducing the waste involved with the production of plastic bags; and partly from the ‘less is more’ Dutch design philosophy. The New Shopping Bag was based on the silhouette of a generic plastic bag, Susan gave it her own spin by creating a colourful variation, crafted from Ripstop nylon. The same fabric kites are made of, Ripstop is both indestructible and lightweight. The only thing lacking was a signature. After many sketches and prototypes, Susan created the iconic ‘Flash’ – a diagonal stripe that has appeared on every product she’s designed. Discover it together with other Susan Bijl new products like The New Pouch, The New Backpack, The New Bum Bag and The New Raincoat.