Fanny & Alexander was founded on a fundamental desire to encourage children (and the adults who love them) to play a little more, and a little better. Their founder, Delfina Aguilar, had long been captivated by objects that were well-conceived, well-designed, and well-made, but after becoming an aunt, and later a mother, quickly realised that very few toys in her family's toy chest possessed these qualities. And so Fanny & Alexander was born. Their toys are designed to be a pleasure to look at and a joy to play with. They're designed to last, and to be loved. These wilfully analogue toys offer a welcome antidote to our digital age, and to modern toys which only require children to sit passively before them.