Claire Matthews, founder of Honu, was on maternity leave with her daughter when she heard that by 2050 there would be more plastic in the ocean than fish. She realised that 2050 is less than 30 years away, and started wondering what the world around us will look like then. She wants her children and future grandchildren to have beautiful, healthy oceans they can swim in safely, and she wants to be proud of the planet that I pass on to them.
So, she created GRETA THE GREAT™ - a playful solution to plastic pollution. It is a children’s toy made from discarded fishing nets and other end-of-life maritime industry plastics (like ropes). Inspired by the sea turtle, Greta the Great™ is waterproof and ideal for bath or water play. The toy was designed with a lightweight, abstract form to encourage children’s imagination. Love it!