Pim Pam is a design-led label of reusable nappies based in Brighton, UK. After 15 years of working as an illustrator, the founder Aless Baylis found herself on maternity leave after having Lola, and that's when the idea came to her. It was going to be reusable nappies.
After having a baby you realise how many disposable nappies you go through and it's a staggering amount. It's a lot of plastic being thrown away! So she got to work. It's been a dream come true combining her illustrations, her love for well designed products, and a sustainable concept.